Before capital moves,
people do.
Fintum has reached more than 100,000 self-directed investors across Latin America and the Gulf, and shows asset managers, ETF issuers and distribution platforms how those investors research, compare and choose.
Built to understand
investor demand at scale.
Know what investors want before they trade. Reach them where they decide.
Asset Managers
See what investors research before they allocate.
ETF Issuers
Reach investors already looking for ETFs.
Distribution Platforms
Understand the self-directed investor.
Data & Analytics Providers
Enrich your models with investor behavior.
Asset Managers
See what investors research before they allocate.
- Interest by market and theme
- Product gaps on local shelves
- Consideration sets around your funds
ETF Issuers
Reach investors already looking for ETFs.
- Targeted placements in LatAm and the Gulf
- Product-level interest and comparisons
- Market-entry read by country
Distribution Platforms
Understand the self-directed investor.
- Self-directed demand by market
- Brokers and platforms investors choose
- Shelf gaps against demand
Data & Analytics Providers
Enrich your models with investor behavior.
- Aggregated data extracts
- Demand by market, theme and product
- Segments, never individual records
From proprietary platforms
to intelligence.
Every interaction is cleaned, mapped and aggregated on its way to Fintum MI.
Our platforms
- Markets
- Latin America · Gulf
- Investors
- More than 100,000, self-directed
- Captured
- Every view, search, comparison and simulation
Fintum MI
- Output
- Aggregated segments only
- Delivery
- Dashboards, reports, extracts and API
- Refresh
- Daily
Our platforms
- Markets
- Latin America · Gulf
- Investors
- More than 100,000, self-directed
- Captured
- Every view, search, comparison and simulation
Fintum MI
- Output
- Aggregated segments only
- Delivery
- Dashboards, reports, extracts and API
- Refresh
- Daily
Every dimension.
Never an individual.
Built bottom-up from individual investor journeys. Delivered only as segments, each built from many investors.
Segment
Mexico
Origin
Country and city
Investment size
How much they plan to invest
Broker
Where they plan to invest
Preferences
Themes, risk and horizon
Domicile
UCITS vs US-domiciled
Intent stage
First look to broker click
Portfolio
Holdings, where shared
47% already hold a US broad-market ETF
Clients see segments like this one, never individual investors.
Minimum group size applied
We capture every interaction.
Clients see only aggregates.
Every product opened, every search, comparison, article and simulation. We record each one, then pseudonymize, weight and aggregate it before anything reaches a client.
Interactions on our platforms
- ViewS&P 500 ETFLima
- Search“gold etf”Guayaquil
- CompareNasdaq-100 vs S&P 500Bogotá
- ReadETFs, explainedBarranquilla
- SaveDividend ETFMexico City
- Simulate70/30 portfolioSantiago
- ViewUCITS S&P 500Arequipa
- Search“dividendos”Monterrey
- CompareTwo semiconductor ETFsMedellín
- ReadHow UCITS worksLima
- SaveGlobal equity ETFPuebla
- ClickBroker sign-upGuadalajara
- ViewBitcoin ETFBogotá
- SimulateMonthly planValparaíso
- ViewGlobal equity fundQuito
- Search“s&p 500”Cali
- ViewS&P 500 ETFLima
- Search“gold etf”Guayaquil
- CompareNasdaq-100 vs S&P 500Bogotá
- ReadETFs, explainedBarranquilla
- SaveDividend ETFMexico City
- Simulate70/30 portfolioSantiago
- ViewUCITS S&P 500Arequipa
- Search“dividendos”Monterrey
- CompareTwo semiconductor ETFsMedellín
- ReadHow UCITS worksLima
- SaveGlobal equity ETFPuebla
- ClickBroker sign-upGuadalajara
- ViewBitcoin ETFBogotá
- SimulateMonthly planValparaíso
- ViewGlobal equity fundQuito
- Search“s&p 500”Cali
Minimum group size before anything is shown
What investors are interested in
Latin America & Gulf · share of all interactions
- US Broad Equity27%
- US Tech21%
- UCITS12%
- Dividend9%
- Emerging Markets6%
- Gold6%
- Crypto5%
Proprietary data no one else has, now accessible to institutions.
Every interaction
Views, searches, comparisons, reads, saves, simulations and broker clicks.
Every product
Tens of thousands of stocks and funds, mapped to issuer and product characteristics.
GDPR-compliant
Pseudonymized at the source. Aggregates only, above a minimum group size.
Reach investors.
Understand them.
Most market data starts after the trade. We start with investors still deciding, so you can spot trends early and shape products before you launch.
Every interaction on our own platforms becomes a data point: cleaned, mapped to products and themes, and aggregated into a picture of investor demand.
- Origin
- Investment size
- Broker
- Preferences
- UCITS / US-domiciled
- Intent stage
- Portfolio
Working with leading investment platforms and asset managers.
Access the data through
Dashboard
For distribution, marketing and strategy teams
API
Straight into your own systems
MCP
For your AI assistants and agents
Dashboard
For distribution, marketing and strategy teams
API
Straight into your own systems
MCP
For your AI assistants and agents
GDPR-compliant · Aggregates only · Daily refresh · Pilot to production
See investor demand
in your markets.
A 30-minute introductory call with our team. We'll show how Fintum works, explore whether it fits your product, distribution or market-entry goals, and answer any questions about our pilot program.