Investor demand,
made visible.

We give financial institutions the demand intelligence hidden in how investors behave every day, and that no one else systematically captures and delivers.

The founders

Institutional product and distribution experience from global banks and asset managers, combined with hands-on data engineering and machine learning.

Co-founder & CEO

David Siegl

David's career has followed capital from institutional product to end investor. At BNP Paribas, he worked in the exchange-traded solutions group on structuring and distributing derivative products. At Fidelity International, he supported distribution to asset management clients on the German institutional sales desk. At KKR, he worked on fundraising for private markets strategies, engaging directly with institutional allocators. He holds a Bachelor's in Finance from Frankfurt School.

Co-founder & COO

Valeria Morote

Valeria has operated at the core of European capital markets. At BBVA, she covered corporate and investment banking relationships across the DACH region. At BNP Paribas, she structured derivative products for institutional distribution in the exchange-traded solutions team, then moved into M&A execution in the European advisory division. Her experience spans institutional product, client coverage and commercial execution. She holds a Master's in Finance from Frankfurt School.

Co-founder & CTO

Friedrich Rösel

Friedrich builds systems that turn messy data into reliable decisions. He founded Alpha Nex Digital Solutions, building machine-learning applications and the data pipelines behind them. At Lando Health, he was Head of IT for a medical device company developing clinical decision-support software. His thesis analyzed the runtime performance and arbitrage conditions of American option pricing models. He holds a Bachelor's in Computational Business Analytics from Frankfurt School.

The observation
that started everything.

The platform we built

In 2025 we launched El Fondo to give retail investors in Latin America better investment education and tools. Within weeks, thousands of investors across Peru, Mexico, Colombia and Chile were researching assets, comparing ETFs and simulating portfolios.

The pattern we saw

What surprised us was not the volume but the variation. Every market had its own preferences, timing and risk appetite, yet most market data treated Latin America as one block. The behavior on our platform was demand intelligence that rarely reached distribution teams.

What we built next

Today we have behavioral data on more than 100,000 retail investors across Latin America and the Gulf. Fintum turns it into aggregated intelligence for asset managers, ETF issuers, distribution platforms and data providers.

See investor demand in your markets.

We welcome inquiries from asset managers, ETF issuers, distribution platforms and data providers.

Book a Demo

Investor demand, made visible.